Marketing, messaging, and design services to help you,
the independent professional, bring your business goals
to fruition

Simply CLICK on a topic below to find out more about them or scroll
down this page.

- Core Marketing Messages

- Sales and Marketing focused writing and editing.

- Identity Packages, Logos, and Branding

- Print-Related Graphic Design

- Strategic, Sales Oriented Websites and Related Design
and Programming

- Free Discovery Meeting

- Assessments, Consulting and Informational Products

- Free Articles and Information

Core Marketing Messages

When you speak confidently in print and in person about meeting your customers' needs, you attract more clients and generate more referrals.

THE CORE MARKETING MESSAGE SOLUTION ™

Knowing exactly what you’re selling and who you’re selling it to sounds simple, but many of us have a real problem with this. We have great abilities and a contribution to make, but often can’t successfully articulate why anyone should be interested in what we have to offer. And if you can’t do that, all the promotion and selling skills in the world won’t help you much.

A Core Marketing Message is a positioning statement which allows you to convey with crystal clarity, whom you work with, what problems you solve, and what solutions you provide. It’s the foundation that you build successful marketing upon. You'll always know what to say when people ask you what you do; what to say on your voice messages; what title to give a speaking engagement; what headline to use on your website, etc.

THE MARKETING-FOCUSED EXECUTIVE SUMMARY

All people are focused on their problems and tune into messages that tell them their problems can be solved. The Marketing focused Executive Summary is a simple but powerful method for gaining interest and attention for your services through all your printed and web-based materials.

This is a one- to two-page summary of your business which builds upon your core marketing message. It allows you to convey what solutions you provide, the benefits you offer, what results you produce, what guarantee you give, and what is unique and special about your particular service. It’s a sales driver which enables qualified prospects to relate to your business and desire your services so you attract more clients. You can use this summary as the first page of your website or brochure, for example, and use various parts of it to create visibility and credibility through presentations, articles, and email promotions.

To learn more about these two essential marketing components mentioned above, call us today or send an email. We’re always happy to discuss your situation over the phone. 416-653-6928.

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Sales and Marketing Focused Writing and Editing

Your sales letters, emails, print materials, and website will be
more consistent and trustworthy.

We can help you build upon your core marketing message with persuasive and honest writing that qualifies prospects and gets you more appointments. We use customer-centric messaging that's designed to stir desire for your services on all your materials.

This category includes: Slogans, website copy, campaign
themes/headlines, sales letters, etc.

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Identity Packages, Logos, and Branding

Attract qualified leads and enhance your company's appeal
and credibility.

Presenting a unique, memorable, professional image is essential. Good logos and brands cause prospects to associate authenticity and professionalism with your business. Fresh Fruit will help you project an image which embodies the values and benefits of your business, and attracts qualified leads.

This category includes: Logo design, branding, stationery and outdoor signage design, etc. back to top

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Print-Related Graphic Design

to gain you attention and visibility in the marketplace so more
people know what you do.

The message and benefits are more powerful if they're presented in an attractive and strategic format.

Good graphic design makes information and marketing materials more accessible by holding the reader's attention and encouraging them to continue reading. It also creates a favorable first impression, and prevents them from going to the competition.

This category includes: design and production of ads, flyers, postcards, brochures, signage, presentations, Illustration/icons, digital photography, etc.

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Strategic, Sales Oriented Websites and Related Design
and Programming

to make it as easy as possible for you to generate leads and
sell more online.

One of the most important written marketing conversations is the home page of your website. How you conduct that conversation is the difference between a struggling and a thriving business.

A poorly designed site turns people off and prevents your message from reaching them. A sales-oriented website is much more than an online brochure. A home page that gives a quick overview of your company in "what's in it for me" language captures attention and interest. It encourages browsers to explore the rest of your website. Ultimately they'll want to take action to become clients. Your website needs a strategy to lead people through and encourage them to keep reading. We can help you create a powerful sales driving website.

This category includes services such as: Website design and programming, a marketing strategy for your website, enewsletters, online advertising banners, and more complex programming such as e-commerce applications and online content management tools, etc.

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Assessments, Consulting, and Informational Products

to keep you on track with your marketing efforts and focused
on results.

Without a steady stream of clients, you’re out of business. Whether you need advice to help you convert a higher percentage of your interested clients into paying clients, or whether you want to do the work yourself with our guidance, Fresh Fruit can help.

Example: The Fruitful Marketing Workbook ™: This 15-page workbook looks at the core marketing principles that an independent professional uses and lays out a clear strategy for attracting more clients. It helps you to begin to develop and implement marketing plans and materials to get results. Learn how to be first noticed and understood, and then trustworthy and persuasive so qualified prospects are inspired to call, buy, and refer your services. Use it as a guide to do the work yourself or as a step-by-step plan for Fresh Fruit to help you.

This category includes: Assessments, action plans, marketing guides, ongoing help, integrated, customized marketing plans, in-depth assessments, art direction, strategic brainstorming, etc.

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Free Articles and Information

geared specifically to the Independent Service Professional.

The soon-to-be released Fruitful Views e-newsletter will be packed with marketing ideas, articles, inspiration, and practical information geared specifically toward helping independent professionals attract new clients. We'll archive our newsletter articles on our website so you'll always have access to relevant information that will help you bring your goals to fruition.

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Free Discovery Meeting

Sign up for a FREE Discovery Meeting. This $150.00 value is designed to honestly evaluate the persuasiveness and strategy of your current marketing tactics and materials. You’ll discover the best opportunities for improvement and learn how to boost sales for little or no cost.

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